Last Updated: August 20, 2025
1. Introduction
We (“we,” “our,” or “us”) are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.
This policy complies with the Personal Information Protection Act (PIPA) of British Columbia and the Personal Information Protection and Electronic Documents Act (PIPEDA) of Canada.
2. Information We Collect
Personal Information You Provide
We collect personal information that you voluntarily provide to us through:
- Contact Forms: Name, email address, phone number, company information, project details, and any messages or inquiries you submit
- Application Forms: Employment-related information including name, contact details, work experience, qualifications, references, and other information relevant to employment applications
- Direct Communications: Information provided when you email us or call us directly
Automatically Collected Information
When you visit our website, we may automatically collect:
- IP address and location information
- Browser type and version
- Device information
- Pages visited and time spent on pages
- Referring website information
- Cookies and similar tracking technologies
3. How We Use Your Information
We use the collected information for:
- Service Delivery: Responding to inquiries, providing quotes, and delivering our professional services
- Employment Processing: Reviewing job applications and conducting hiring processes
- Communication: Sending requested information, updates about our services, and responding to questions
- Marketing Communications: With your consent, sending newsletters, promotional materials, and information about our services and industry updates
- Website Improvement: Analyzing website usage to improve user experience and functionality
- Legal Compliance: Meeting regulatory requirements and legal obligations
- Business Operations: Internal record keeping and business administration
4. Legal Basis for Processing (PIPEDA Compliance)
We process your personal information based on:
- Consent: Where you have provided explicit consent for specific uses
- Contract Performance: To fulfill service agreements and employment contracts
- Legitimate Interests: For business operations, website security, and service improvement
- Legal Requirements: To comply with applicable laws and regulations
5. Information Sharing and Disclosure
We do not sell, trade, or rent your personal information to third parties. We may share your information:
- Service Providers: With trusted third-party contractors who assist in business operations (web hosting, email services, etc.) under strict confidentiality agreements
- Legal Requirements: When required by law, court order, or government regulation
- Business Transfers: In connection with a merger, acquisition, or sale of business assets
- Consent: With your explicit permission for specific purposes
6. Data Retention
We retain personal information only as long as necessary for the purposes outlined in this policy, or as required by applicable laws and regulations. Retention periods may vary depending on:
- The nature of the information and how it is used
- Legal and regulatory requirements
- Business and operational needs
- Your consent preferences for marketing communications
We regularly review our data retention practices and securely dispose of personal information when it is no longer needed, except where longer retention is required by law.
7. Your Rights
Under Canadian privacy law, you have the right to:
- Access: Request information about what personal data we hold about you
- Correction: Request correction of inaccurate personal information
- Withdrawal of Consent: Withdraw consent for certain uses of your information, including marketing communications
- Unsubscribe: Opt out of marketing communications at any time by using unsubscribe links or contacting us directly
- Deletion: Request deletion of your personal information (subject to legal retention requirements)
- Complaint: File a complaint with the Privacy Commissioner if you believe we have mishandled your information
To exercise these rights, contact us using the information provided below.
8. Data Security
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure.
9. Cookies and Tracking Technologies
Our website may use cookies and similar technologies to enhance user experience. You can control cookie settings through your browser preferences. Some website functionality may be limited if you disable cookies.
10. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.
11. Children’s Privacy
Our services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will take steps to delete it promptly.
12. International Data Transfers
Your personal information may be processed and stored outside of Canada. When this occurs, your information will be subject to the laws of those jurisdictions, which may differ from Canadian privacy laws.
13. Changes to This Privacy Policy
We may update this Privacy Policy periodically. Changes will be posted on this page with an updated “Last Modified” date. Continued use of our website after changes constitutes acceptance of the revised policy.
14. Contact Information
For questions about this Privacy Policy or to exercise your privacy rights, contact us:
Equity Group
4912 John Hart Hwy, Prince George, BC V2K 3A
Phone: (250) 563-1191
Email: info@equitygroup.ltd
This document serves as our Privacy Policy. By using our website and services, you acknowledge that you have read and understood these terms.
